Source: Pro Basketball Talk
I'm not going to make the easy jokes here, even though they kind of write themselves. Because really, this is a good move.
The Sacramento Kings have reached a new sponsorship deal that will rename the Kings home the Sleep Train Arena, with the Sleep Train Mattress Centers as the new sponsors. We told you before this could be coming and that Sleep Train would replace bankrupt Power Balance as the arena name.
"We are pleased to partner with the Sacramento Kings," Dale Carlsen, founder and CEO of Sleep Train, said in a released statement. "Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events."
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